Spitfire Homes
Laying the digital foundations for an award-winning homebuilder
Client
Curology
Services
Branding
Year
2020-2021
Awards
French Design Award
Launched 10 years ago as a bespoke home builder, Spitfire Homes has developed a reputation for building communities in some of the country’s most desirable addresses. Inline with rapid expansion plans and as part of a £60million land spend, we worked with Spitfire Homes to build the digital foundations for their new business direction.
Our Service
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User Experience
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User Interface
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Web Development
Smart search with Google Search Console
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To meet the expectation of users, we implemented an intuitive Google-powered search functionality. To cover all bases, users can search by their current location or by entering a postcode, town, city to a specific development name with live predictive results.
Search results are presented in a joint list and map view, allowing users to instantly visualise where the developments are located within their search radius. We also recommend developments which are just outside of the search radius.
Time-saving content management
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With the potential for hundreds of plots within each development, it’s crucial to keep plot management simple. House types are first set up in the CMS with all of the content specific to that house type such as images, floor plans, spec and dimensions. This content is then pulled through to all relevant plots, massively cutting down content time.
Offers, buying schemes and incentives are common with homebuilders, so we added the functionality to create a bank of offers to select from across multiple developments, rather than creating them from scratch for every plot.
Website integrations
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As the website acts as the main lead generation tool for the sales team across developments, all forms such as enquires, development registrations and brochure downloads, can securely pass customer information into Coins (leading construction industry software). This enables the team to not only store customer details correctly but gives the sales teams accurate and easy access to customer information no matter what stage of their buying journey with Spitfire.
Users massively benefit from the rapid loading development search – which is what we found so many competitors failed to get right
