essenceglobal

Global head of experience Garrick Schmitt named one of Adweek's Creative 100

Client

essenceglobal

Services

Branding

Year

2020 – Ongoing

Website

essenceglobal.com

We’re pioneers in the use of analytics and technology to create valuable, relevant, and trustworthy advertising.

Our Service

  • User Experience

  • User Interface

  • Web Development

Style Tiles

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We kicked off the design process with a series of styletiles, quickly communicating multiple aesthetic approaches to the user interface. These included typography, colour palettes & various UI elements, without investing a lot of time designing multiple versions of page templates. After feedback from stakeholders, these styletiles were then developed into the final direction for the user interface.

An Engaging Content Strategy

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We kicked off the design process with a series of styletiles, quickly communicating multiple aesthetic approaches to the user interface. These included typography, colour palettes & various UI elements, without investing a lot of time designing multiple versions of page templates. After feedback from stakeholders, these styletiles were then developed into the final direction for the user interface.

It’s All in the Details

We also introduced various small, yet important additions to the journey planner. These included clearer live & suggested search results, as well as the introduction of presenting popular destinations before a user even stars typing.

Essence exists to radically improve the value and relevance of advertising for the benefit of brands and consumers. We do this by combining the principles of data science and the power of technology to enhance the strategy, creativity, and human expertise behind our work.

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